Many automotive manufacturers are entering the burgeoning electric pickup truck market in a bid to become the leader in the electric pick-up truck segment.
Rivian. It’s a name not very familiar in many automotive circles but in the world of pickup trucks, it is a game changer. This small company made a name for itself when it launched its vision of an electric pickup truck right in the heart of Detroit.
Pickups have remained one of the top selling vehicle platforms in North America, but with the rising popularity of EVs, the convergence was inevitable. Enter Rivian, a company that built an electric pickup designed from the ground up to be a work vehicle. Its zero emissions and powerful EV performance is targeted towards a market that wants a practical utility vehicle that would have minimal environmental impact. It has a range of 400 miles with high clearance and a very sleek and modern design.
This small startup beat every major car manufacturer to the punch and now has some serious backing from the likes of Amazon and Ford. They have invested over $1.2 billion in the company to develop the platform and bring it to mass production.
The rest of the automotive industry have begun to take notice.
In April, General Motors confirmed its intentions to build an electric pickup truck. They even admitted that their electric truck is already in development.
GM hasn’t specified what kind of electric pickup it will build, or if it will even be based on existing pickup truck platforms. Their new electric vehicle platform, called BEV3, will be designed to provide total flexibility for nearly any body style. BEV3 will also likely be used for an unnamed Cadillac electric SUV, which is not expected until early in the next decade. The platform will be able to support front, rear, and all-wheel-drive configurations.
Ford, having made a five hundred million dollar investment in Rivian, plans on using their battery technology to develop and build a hybrid and battery-electric F-150. Ford spokesman Mike Levine said, “We are constantly looking at new ways to better serve truck customers and are developing an all-electric F-150.”
Also joining the EV pickup race is Tesla, which just announced that their upcoming pickup is squarely targeted to compete with Ford’s F-150. However, they have yet to deliver a timeframe for when this will become available.
But why the rush? Pickups are still selling well because of their versatility and power, and EVs have yet to match their performance capability. Despite its shortcomings however, EVs can do many things well that their predecessors can’t. An electric vehicle, for example, has substantially more torque than gasoline counterparts. This can be of great help with towing and even off-roading.
Electric pickups can also be ideal for fleets. Energy companies will be more attracted to the idea of running a fleet of electric trucks right off the grid. It can also find a place in metropolitan areas, where there are many charging stations available. EV pickups are also a practical choice for construction and mining companies.
The market for electric pickup trucks is quickly evolving, and all the major automakers are rushing to develop their vehicles to meet demand when it grows in the coming years.
Do you need customized work trucks? Contact us at 1-877-479-1388 or email Steve Gruber at firstname.lastname@example.org for your car, truck or fleet rental and no-term leasing needs. We have locations in Hamilton, Selkirk & Niagara and service all of Ontario through our partner network. With a fleet of over 800 vehicles and growing, Thomas Solutions has a wide array of work vehicles for lease or rent, and an expert team that provides fleet management services for large industrial firms.