Truck driving is one of those critical occupations that can be the lifeblood of many companies. Yet, despite their importance, there has been waning interest from today’s generation to sign up. The long hours and modest pay may put off many but the most determined drivers. As a fleet owner, it is important to find new and creative ways to attract quality drivers. Here are a few tips that can help you get the drivers you need.
Step-up Your Search
Use social media such as Facebook, Twitter, or Instagram to broaden your search and tap potential candidates, rather than relying on traditional TV and print ads. Social media also allows you to engage directly with the people to identify those who may show interest in joining your company. The use of these sites are free but you may have to pay for advertising to reach an even larger audience
Website and SEO
Another way to attract potential drivers is to spruce up your website for search engine optimization. Add a careers page on your site to receive applications and list vacancies. Utilize effective search terms like trucking jobs or truck driver resources so that search engines can index your site and allow applicants to find you.
Web Forums and Community Boards
Consider Hiring Military Drivers
A practical and patriotic alternative is to hire military drivers. They’ll have the discipline and high levels of integrity that would be a great asset to your organization. You would also be showing your gratitude for the service and sacrifice these heroes have made for your country.
Conducting due diligence through background checks will make the transition from applicant to employee smoother and less complicated. Check traffic violations, driving related offences, and previous employment feedback.
Once you have a list of potential candidates, it’s important to have a good onboarding program, establishing and maintaining the standards your company requires of all its drivers. A good training program ensures that drivers will perform better, have higher rates of satisfaction, and lower turnover rates.
Create a formal program to establish a professional environment and train them in all the skills necessary for the job. Be clear about what is expected and required of them. It is also important to gather feedback from employees after their training to address any lingering questions or concerns.
You can also make the task of driving less taxing by using assistive technologies like rear cameras and automatic transmission to improve job satisfaction.
Address Driver Concerns
Once you establish a culture of openness regarding what you expect from them and a mechanism for them to voice their concerns, make an effort to show your drivers that the management is listening to them and is concerned about their welfare. Incentives like pay raise and benefits encourage drivers to work harder and remain loyal to your company.
Allow them to spend more time with their families to keep their spirits up once they return from long work hours away from them. Using appropriate shifting schedules reduces stress for both drivers and their families and will help you retain your employees. At the end of the day, truck drivers are no different from other employees; they desire a stable career with good pay and benefits.
Do you need work truck rental providers for your business? With a fleet of over 800 vehicles and growing, Thomas Solutions has a wide array of work vehicles for lease or rent. Whether you are in Hamilton, Niagara, GTA, or anywhere in Southern Ontario for that matter, we would welcome the chance to see if we can help you with your fleet management needs. Contact us today.