On January 9, 2017, Ford announced that it will revive the Ford Bronco at the North American International Auto Show in Detroit. Ford confirmed that the Bronco will be based on the 2019 Ford Ranger and will be available by 2020.
The Ford Bronco is a multi-purpose vehicle that Ford developed in the late 1960s to compete with the success of the Jeep CJ-5 and the International Harvester Scout which were pioneers in the mini-SUV category. Its production ran from 1966 to 1996 and was made famous when O.J. Simpson used it as a getaway vehicle while being chased by police on national TV. It was eventually replaced by the 4 door Ford expedition in 1996 to compete in the growing full SUV market at that time.
When interviewed about the Bronco’s comeback, Joe Hinrichs, Ford’s President of the Americas, had this to say:
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive. Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”
Ford’s Chief Technology Officer, Raj Nair, also provided the following details:
“The new Bronco will be based off the Ranger platform and so it’s going to be a similarly sized vehicle to what you see in the Ranger. Now, for our American customers who have never seen that global Ranger, it’s a bit bigger than the Ranger we used to have here in the U.S., so I would say it’s kind of in-between in what you saw with that really big Bronco, and then the smaller Bronco.”
Ford is still in the early planning stages so fans will be disappointment to learn that the company has yet to reveal what the 2020 Bronco will look like.
Autoblog.com speculates that since Ford’s Bronco and Ranger will share similar platforms, this would make the Bronco a proper body-on-frame SUV, instead of something car-based like the Escape or Edge. Reports say the new Bronco will be developed in Australia but will be manufactured at Ford’s Michigan Assembly Plant in Wayne, Michigan. This makes sense given that the current Ranger was engineered down under.
While many rumors continue to circulate among Bronco enthusiasts, one thing is certain, 2020 can’t come soon enough.
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